Rebranding a product on Amazon
So say your LLC created a product (with no logo on on the actual product), is it possible to simply change the name on the listing you own to a different brand if you want to? For example, say you can change the packaging to a new company name OR you simply just want to drop the name entirely and sell it as a generic product, is it possible or do you have to buy a new UPC and create an all new listing?
Thanks for any help.
Rebranding a product on Amazon
So say your LLC created a product (with no logo on on the actual product), is it possible to simply change the name on the listing you own to a different brand if you want to? For example, say you can change the packaging to a new company name OR you simply just want to drop the name entirely and sell it as a generic product, is it possible or do you have to buy a new UPC and create an all new listing?
Thanks for any help.
0 resposta
Seller_T5Mv3ZCUSh7Zl
No (at least it shouldn’t be possible), new ASIN & new GTIN.
Seller_atnk8fSvVuoeY
No. From the Product Detail Page Rules help page:
- If you choose to re-brand a product you must create a new ASIN rather than update an existing ASIN. This is true even if the product is unbranded and does not change materially after the brand change. This includes adding a brand to a previously unbranded product.
https://sellercentral.amazon.com/help/hub/reference/G200390640
