Sold By Amazon.com - Price too low
I have a product listing, B072BFXFWF, that shows Amazon.com as a seller but they are selling at much lower than MAP pricing. How do I report this and get them to sell at no less than MSRP, $59.99?
Sold By Amazon.com - Price too low
I have a product listing, B072BFXFWF, that shows Amazon.com as a seller but they are selling at much lower than MAP pricing. How do I report this and get them to sell at no less than MSRP, $59.99?
0 resposta
Seller_OvL8C4BJWiuS9
You have to contact the brand.
Seller_eyq5Q5mIyV5gu
Unfortunately, Amazon does not have to follow MAP pricing. I remember reading it in one of their terms somewhere.
If you are a part of brand registry you should be able to get whoever is selling to Amazon out of Vendor Central. (As the brand owner you should have full control of whether or not you sell on Vendor Central.)
We have both a seller and vendor account and no one else is able to sell our brand through vendor except for us.
Jim_Amazon
Hello @Seller_iFQmL8E1ShCXj
Do you or have you ever had a vendor/retail relationship with Amazon where you're selling your products directly to Amazon?
-Jim
Seller_B9umWv0jMUAxK
You will need to do a comprehensive analysis of all of your distributors and wholesalers. I would start with distributors since they order the largest quantities. Send an email out to everyone with an open account reminding them of MAP policies and to ensure their customers are following the MAP restrictions. Wait a few days.
Then, (assuming Amazon does not raise their prices) demand each distributor to turn over a list of purchasers including Name, DBA, Business Address, Ship-to Address, Batch Numbers, Qty Ordered, and Cost. One of them will most likely have Amazon.com or one of their many affiliated LLCs.
Alternatively, you can have your lawyer communicate with Amazon's legal department. Have your lawyer inform them that they are violating MAP policies and may be subject to *insert whatever penalties are in your contract here*.
If you don't have strong MAP policies in your distributors and wholesaler contracts (including enforcement mechanisms and responsibility for downstream use), you are screwed. You should contact a lawyer and get this setup ASAP.
Seller_lCX40xAkSs1xm
Amazon does not respect MAP unless you are doing over $250m/year in vendor sales with them.
Seller_HRcJa1gdGHeov
Unfortunately Amazon does not have to follow MAP; because of their size the brands often do not enforce it for them. I know it is not fair, but this is the way the game is played.
Seller_r9wMm8LrE5iKj
We went through this. Turns out Amazon was buying directly from a reseller, in violation of our reseller agreement. What I couldn't figure out was what the goal was ... they were paying greater than wholesale and selling for less than retail, and after other costs must have been losing money on the deal (although they do get freebies of each e.g. color when someone sells through Vendor Central, which helps their margins).
When we finally tracked down the reseller, they let us know that Amazon had approached them about this, not the other way around. That's kind of evil, in terms of "we love our sellers."
Not surprisingly, a made-in-China item very similar to ours appeared on the site as sold-by-Amazon about a year later. I'm sure that's just a coincidence /s
Seller_1mZVNsmAStisR
Your store is showing as brand new on Amazon, and your address is different than that of SeaQualizer on their web site. Call me crazy, but f I owned that brand, I probably would call my store SeaQualizer... Amazon will buy closeouts and sell them at whatever cost they want...or if a distributer of SeaQualizer had too much inventory, they may sell some to others...like Amazon to get their money out of the sku. Additionally, after looking at the listing, Amazon shows they have 8 left...so once those are gone, you will own the listing, provided your price is the lowest on Amazon.
Seller_Etedb4FUvUJhq
Amazon will ALWAYS offer the lowest price on most items, and unless your brand is on par with brands like Lego, Hoka, Lululemon, or another "non-value" brand with impossibly high name recognition, you will never get Amazon to comply with MAP pricing.
