Brand Registery Issue ID 16035570411
Hi There,
I tried to register my brand in Amazon Brand registery but I got a rejection within a few minutes stating the following
"This decision was made since we could not verify the registered business name and business identifier (e.g. tax ID number or business ID number) provided by you at the time submitting the Brand Registry enrollment form. Please note that enrollment in Brand Registry is at Amazon’s sole discretion. Any misuse of Amazon’s Brand Protection tools or suspected misconduct in the acquisition or maintenance of your intellectual property rights may lead to restrictions or removal from Brand Registry.
As part of our commitment to ensuring the accuracy and legitimacy of all brands in Brand Registry, we conduct business verification checks before completing enrollment. Upon review, we noticed discrepancies in the information provided for your business. Ensuring accuracy is critical for maintaining the integrity of Brand Registry and providing the best service to our customers. As a precautionary measure, access to your application will be locked for 90 days to allow you to provide the correct information through our appeal process."
I appealed it today. Please note currently my trademark in USPTO has the owner name of my own name. However my amazon seller account is a business account named with my LLC. I do have all the documents such as EIN and business registration documents with my name for my LLC. Also please note on the USPTO info for my trademark I have DBA as my LLC same on Amazon seller account. Please guide me how can I get my brand registered. I already have my product ready to be shipped to amazon but first I just need to register my brand within amazon. Please guide.
Brand Registery Issue ID 16035570411
Hi There,
I tried to register my brand in Amazon Brand registery but I got a rejection within a few minutes stating the following
"This decision was made since we could not verify the registered business name and business identifier (e.g. tax ID number or business ID number) provided by you at the time submitting the Brand Registry enrollment form. Please note that enrollment in Brand Registry is at Amazon’s sole discretion. Any misuse of Amazon’s Brand Protection tools or suspected misconduct in the acquisition or maintenance of your intellectual property rights may lead to restrictions or removal from Brand Registry.
As part of our commitment to ensuring the accuracy and legitimacy of all brands in Brand Registry, we conduct business verification checks before completing enrollment. Upon review, we noticed discrepancies in the information provided for your business. Ensuring accuracy is critical for maintaining the integrity of Brand Registry and providing the best service to our customers. As a precautionary measure, access to your application will be locked for 90 days to allow you to provide the correct information through our appeal process."
I appealed it today. Please note currently my trademark in USPTO has the owner name of my own name. However my amazon seller account is a business account named with my LLC. I do have all the documents such as EIN and business registration documents with my name for my LLC. Also please note on the USPTO info for my trademark I have DBA as my LLC same on Amazon seller account. Please guide me how can I get my brand registered. I already have my product ready to be shipped to amazon but first I just need to register my brand within amazon. Please guide.
0 resposta
Seller_kIukTwdhvntAp
" Please note currently my trademark in USPTO has the owner name of my own name. However my amazon seller account is a business account named with my LLC."
THIS is the most likely problem. Here is a template that I post for BR issues. Double check everything but the key at this time is at the bottom!
Here are some of the most common issues with BR.
Go over everything with a magnifying glass looking for a missing 'period' or 'comma'.
Is there a different capitalization, abbreviation, spelling, or, even an extra spa ce?
Is your Brand registered (or applied for) with the USPTO?
Amazon is admitting applicants under CERTAIN conditions when only filed but not granted.
This is from Sandy_Amazon on 5/16/2023
“To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enroll or have a pending trademark application filed through Amazon IP Accelerator. Brand Registry is also accepting brands that have a trademark pending registration in a subset of trademark offices.”
Additionally, IF you ever get an actual TM (if you don’t now) When Amazon says something must match they mean EXACTLY!
That means Street is not ST.
Jim is not James.
ALL CAPS is not SOme CAps
Thanks to Sandy_Amazon for letting us all know that applications are also space sensitive.
And so on………………..
They mean every comma, period, dash, etc. must be EXACTLY THE SAME INCLUDING SPACE S.
Go over everything with a magnifying glass looking for a missing 'period' or 'comma'. Is there a different capitalization, abbreviation, spelling, or, even an extra spa ce?
What is the EXACT BRAND (as GRANTED) on the USPTO site? Is it the EXACT same as the Brand on the Amazon account AND the brand on the packaging?
What is the name of the Owner (REGISTRANT) on the USPTO site? Is it the EXACT same name as the owner of the Amazon account?
If it is NOT exactly the same you will need to show some proof that the two are the same as to ownership! I had to submit my LLC State Registration with MY name as the owner of the LLCs since my Amazon Selling account and the LLC that I registered under are under different LLC names.
The OWNER of the Brand is the one that MUST enter into the Brand Registry agreement. If the owner is not the same as the Amazon seller the seller will have to be granted access by the owner AFTER REGISTRATION.
You might have to take a picture of it while holding it in your hand (unless it weighs 1000 pounds!)
Amazon can be 'weird' at times and I have seen where they ask for a handheld picture.
In addition, on one post @jim_amazon added this interesting reason for a rejection!
“One other piece of advice, I've some applications have issues when the 'Suggested ASINs' list is filled out incorrectly so I recommend leaving that section blank!”
Additional comment from @dougal_amazon on rejections --
“In the interim, @NEVERLAST is spot on with making sure your application matches with USPTO exactly. The 2 areas I see the most common errors (for US TMs) are the Trademark type not aligning with the what can be accepted for enrollment. You can check this out on the Enrollment guidelines for the US help page. Or, the current owner information tab in USPTO does not align with what you have submitted for you application, to include any attachments. “
CR_Amazon
@Seller_9lZ2G7eUiYGLs
Thank you so much for reaching out in the Forums. I am engaging a Community Manager to review this situation further.
CR_Amazon
Dougal_Amazon
Hello @Seller_9lZ2G7eUiYGLs,
My name is Dougal from the Community Manager Team and I am happy to assist. First, please take a look at the Brand Registry application business information help page. This is a new help page created to provide a bit more detail in what is needed for business information.
Please review this prior to your submitting you appeal (if you haven't already) to ensure you are attaching/providing the correct documentation needed for your appeal.
If you have already submitted an appeal, that is totally fine too and I am happy to take a look, just please provide the case ID.
I look forward to assisting further where I am able and please let me know if you have any other questions.
Best, Dougal
