Amazon Brand Restrictions
Hi All
Ive all selling on Amazon for close to 5 years now, 3 different stores with 6-figure sales annually. Late 2024-2025 I've received repeated email after email noting immediate brand restrictions for legitimate products I've been selling for years from legitimate sources, perfect account health and reviews, thousands of sales, etc. To be specific these past two weeks I've received 7 brand restrictions, affecting close to 100 ASINs = thousands and thousands of dollars to disposed of now as a result. The restrictions dont even let you sell your current inventory on hand and the best part is there not taking applications to apply. So whats the point of the review system, account health, sales volume, etc is that not evidence of a valuable legitimate seller which you'd want on your platform. Its disgusting what they are doing to 3-party sellers and I strongly believe the days on numbered on this platform! Anyone else seeing this very disturbing trend?
Amazon Brand Restrictions
Hi All
Ive all selling on Amazon for close to 5 years now, 3 different stores with 6-figure sales annually. Late 2024-2025 I've received repeated email after email noting immediate brand restrictions for legitimate products I've been selling for years from legitimate sources, perfect account health and reviews, thousands of sales, etc. To be specific these past two weeks I've received 7 brand restrictions, affecting close to 100 ASINs = thousands and thousands of dollars to disposed of now as a result. The restrictions dont even let you sell your current inventory on hand and the best part is there not taking applications to apply. So whats the point of the review system, account health, sales volume, etc is that not evidence of a valuable legitimate seller which you'd want on your platform. Its disgusting what they are doing to 3-party sellers and I strongly believe the days on numbered on this platform! Anyone else seeing this very disturbing trend?
0 resposta
Manny_Amazon
Hi @Seller_XULzC6h2UnxmY,
I wanted to follow up with you regarding your concerns about your brand application. Generally, I have seen sellers submit one brand selling application and then get feedback from the review team if more information is required.
Once rejected the team requests new or additional documentation on that same application. Continuing to reapply for the same brand on new cases may be the reason why you are receiving the auto-rejection notifications.
I did want to provide the link for Amazon's Responsible Sourcing documentation request requirements. Listed below are the requirements for sourcing documentation request:
Copies of invoices, receipts or other similar documents that demonstrate where your products are produced or manufactured.
These documents:
• Should reflect the sales volume of your product across all Amazon marketplaces in the last 365 days
• Should demonstrate your product’s full supply chain
• Should include contact information for the supplier(s) and the original manufacturer. We may contact suppliers or manufacturers to verify the documents
Your documents should be able to trace your products to the original manufacturer even if you did not purchase them directly from the original manufacturer. This may require requesting additional invoices or supply chain documentation from your supplier if you are not sourcing directly from the manufacturer.
You may remove pricing information, but the rest of the document must be visible to enable adequate review of the documents you provide. For ease of our review, you may highlight or circle the ASIN(s) under review.
A letter of authorization (LOA) can also be a valuable addition to your appeal in these situations if you’re sourcing directly from the brand or their manufacturer.
I also wanted to share our Seller University resource that addresses Invoice requirements for when you apply to sell.
Regards,
- Manny