Our short videos show you how you can use sponsored ads and brand shopping experiences to you help reach your goals.

Whether you’re a small business owner with an emerging brand or part of a large, established operation, advertising on Amazon can help you connect your brand with customers around the world.

Our short videos on Seller University show you how you can use sponsored ads and brand shopping experiences to help reach your goals.

How to use keyword match types: Watch now

Keyword match types help you control where your ads may appear in your campaigns.

How to add negative keywords to your campaigns: Watch now

Negative keywords help prevent your ads from appearing on irrelevant or low-performing customer shopping queries.

How to add sub-pages to your Store: Watch now

Make a home for your brand story. Showcase flagship products or seasonal items. Organise them by theme or category to help customers find what they need.

How to drive traffic to your store with Sponsored Brands: Watch now

Link your Sponsored Brands ads to your Store to help shoppers explore your entire product selection and brand.

How to create the very first page of your Store: Watch now

By creating a store on Amazon, you’ll have the chance to offer shoppers a custom destination to engage with your products and brand. See how to get started.

How to use the Sponsored Brands video ad format: Watch now

Help your brand and product stand out in shopping results by creating a Sponsored Brands campaign using the video ad format. Let’s find out how.

How to change your Sponsored Products campaign budget: Watch now

You can — and should — adjust your campaign budgets when you have to. It’s quick to do. Let’s explore how.