Read the latest Brand Protection Report
We’re excited to announce that the latest Amazon Brand Protection Report is now available.
This report focuses on efforts Amazon has made on behalf of sellers to deter bad actors, expand adoption of brand protection tools, hold counterfeiters accountable by stopping them from abuse, and strengthen customer education—with a goal of driving counterfeit to zero, both in our store and across the retail industry.
Learn more about the Brand Protection report:
- Read the Press Release
- Download the Brand Protection Report
Read the latest Brand Protection Report
We’re excited to announce that the latest Amazon Brand Protection Report is now available.
This report focuses on efforts Amazon has made on behalf of sellers to deter bad actors, expand adoption of brand protection tools, hold counterfeiters accountable by stopping them from abuse, and strengthen customer education—with a goal of driving counterfeit to zero, both in our store and across the retail industry.
Learn more about the Brand Protection report:
- Read the Press Release
- Download the Brand Protection Report
39 respostas
Seller_LyYw7fQRKc5G7
Now if only you could stop black hats from changing Brands on pages and stealing them from legit owners.
Or sabotage by other sellers when they purchase an entire seller's inventory and then release it twenty one days after the payment does not go through.
Or sellers that purchase through buyer accounts in order to leave account-crippling feedback for another seller.
Or sellers that purchase only to make account killing claims of counterfeit for legit sellers.
You have made a small start, but it seems like you have much much further to go.
Seller_4zBzdtgCyS9EI
Not when they are insignificant little pebbles thrown at sellers, within an ocean of issues ignored and getting WORSE
Seller_BKiMRa98G1c8X
appropriately disposing of over 6 million counterfeit products... - Is that like 2 or 3 containers of China junk?
How many of the thousands laid off were supposed to be working on this for 2023?
While baby steps are just beginning this has been going on for decades and you finally think you want to say you are finally getting around to looking at the issue? Mean while we have lost pages to black hats with no way way back - what will you do to help those of us that are/were attacked and lost out to black hats?
Seller_pkKeBp978vorA
Can Understand that you are bringing brand protection report.But my suggestion to your customer service team to learn & revert properly with solutions to the seller need more skill representative at your end.
Seller_Lu3bFSNnS57zM
We at amazon are proud of all the false positive we also produced and ignored to make sure we inflate the amount of 'bad' actors to make it seem we are doing something.
We have received numerous reports of false positives that are mostly likely valid reports if we dug into them 1 level deeper but that isn't our style. The higher the number the better.
Now why would we want to hurt this number caught by fixing all the false positives?
Seller_oDXVaydIpi3Hi
It was probably real product with claims made by blackhats. The real counterfeits are probably all still listed. At least thats how things usually go on the river. Innocent good sellers too often get caught up in the BS and never get help.
Seller_7MkPDfvuAAs55
You should also remove feedback that claims counterfeit products were sent when we as a seller have proved otherwise to Amazon. Why does the customer get to claim counterfeit products publicly when the claim is proven NOT true?
Seller_r9wMm8LrE5iKj
I hope you see the gulf between real-world seller experience, and what Amazon's Amazing PR Spin-machine says, especailly when filtered through the eyes of a guy who gets his paycheck from Amazon. I really wish you guys would put down the Kool-Aid over there, and acknowledge (and maybe even fix) REAL seller pain points.
My Brand's biggest FEAR is Amazon. Amazon is NOT my friend on the brand protection front. They are sourcing knock-offs of our products from China, and selling under a (hidden-to-consumers) Amazon brand. The platform invites and rewards bad actors. The protections are so limited as to be a joke: yes, you can't use our logo to sell any product, but you can flood the USPTO with yet another 100 QWERTYUIOP brand registrations, sell the same product (with inferior materials and warranty), and black-hat or undercut our listing into obscurity. You can even advertise those fakes using our high-end brand as a keyword (do a search for "Chilewich", a comparable brand, and all you get is a sea of knock-offs, and sponsored ads for the same). We're just lucky that Amazon didn't pull the carp they did with Allbirds, Williams-Sonoma or the camera bags ... that is straight up IP theft. Amazon got caught ILLEGALLY using proprietary 3rd-party data to create Amazon branded products. The list goes no.
This report is nothing more than a fig leaf, and anyone that believes Amazon's PR -- which flat out lies, but more often insinuates one thing while literally saying something else -- is a rube.
