If Amazon wanted to show that they were serious about their policies for Brand Names, and not changing brands, they should follow their own policies first.

If you check Various Amazon Renewed items under media items, you can quickly find that Amazon's Amazon Renewed product pages, rebrand renewed items, as the Brand Amazon Renewed, Even Though Amazon policies clearly state "Branding on products and packaging must be permanently affixed, which means it can’t be easily removed." (https://sellercentral.amazon.com/help/hub/reference/G2N3GKE5SGSHWYRZ)

We have opened cases pointing this out, and reported the issues surrounding it for some time. Yet it gets worse all the time. That doesn't even count the issues of duplicate product pages with different brand names, or pages with incorrect brand names in the first place. The worst we have seen is Amazon removing large sections of old media items from the catalog, due to mistakes in their system. As others have said no amount of evidence is enough to get Amazon to fix the mistake in their system.

You can see this very clearly with the example below.

Original Product: https://www.amazon.com/Super-Mario-Sunshine-GameCube/dp/B00176ZDQW

Renewed Product: https://www.amazon.com/Super-Mario-Sunshine-Renewed-GameCube/dp/B07KQFW7ZS