Submit your deals and Prime-exclusive discounts for the Big Spring Sale
Note: this article was updated on February 26, 2025, with adjusted event details
You can participate in this promotional event by offering deals and Prime-exclusive discounts. These time-bound promotional offers can increase product discoverability and sales.
Deals
Deals for this event may be submitted through March 17, 2025.
To submit your deals, follow these steps:
- Go to Advertising, and select Deals.
- Click Create a new deal.
- Choose an eligible ASIN, and click Select.
- Select Big Spring Sale, and click Continue to next step.
- Configure your deal details, and click Submit deal.
For more information about eligibility and how to get the most out of your deals, go to Amazon deals.
For a step-by-step video demonstration, go to How to create a deal in the Amazon store (English, Vietnamese, and Thai only).
Prime-exclusive discounts
Prime-exclusive discounts for this event may be submitted through March 31, 2025.
To submit your Prime-exclusive discounts, follow these steps:
- Go to Advertising, and select Price Discounts.
- Click Create a price discount.
- Complete the form. From the Events drop-down menu, select Big Spring Sale. To create a discount that is exclusive to Prime customers, select Prime customers as the Audience type.
- Click Step 2: Add products, and complete the workflow.
For more information about discounts, go to Price discounts.
Submit your deals and Prime-exclusive discounts for the Big Spring Sale
Note: this article was updated on February 26, 2025, with adjusted event details
You can participate in this promotional event by offering deals and Prime-exclusive discounts. These time-bound promotional offers can increase product discoverability and sales.
Deals
Deals for this event may be submitted through March 17, 2025.
To submit your deals, follow these steps:
- Go to Advertising, and select Deals.
- Click Create a new deal.
- Choose an eligible ASIN, and click Select.
- Select Big Spring Sale, and click Continue to next step.
- Configure your deal details, and click Submit deal.
For more information about eligibility and how to get the most out of your deals, go to Amazon deals.
For a step-by-step video demonstration, go to How to create a deal in the Amazon store (English, Vietnamese, and Thai only).
Prime-exclusive discounts
Prime-exclusive discounts for this event may be submitted through March 31, 2025.
To submit your Prime-exclusive discounts, follow these steps:
- Go to Advertising, and select Price Discounts.
- Click Create a price discount.
- Complete the form. From the Events drop-down menu, select Big Spring Sale. To create a discount that is exclusive to Prime customers, select Prime customers as the Audience type.
- Click Step 2: Add products, and complete the workflow.
For more information about discounts, go to Price discounts.
18 respostas
Seller_AcXITbnsD6iao
Can I run both deals and price discounts simultaneously for the Spring Sale?
Seller_K51WEhgY2VQH4
Where I can find info about what products are eligible for deals and discounts?
Also, what is the minimum discount?
Seller_c8tVJXt1Bthzd
Hi! I'm setting the deal up now, does the deal run through the whole week or just one random day within that week? Thanks!
Seller_GOWtK86RCnVGS
Hi!
When I logged into my Seller Central account, I noticed that I do not have any available Lightning Deals in the U.S. market.
My account has a strong performance history, with good ratings, stable sales, and well-rated products. Given this, I would like to understand why I am not eligible for Lightning Deals in the U.S. at this time. Could you please check if there is a specific reason for this restriction? Additionally, is there any way to gain access or request a review of my eligibility for participating in the sale?
Seller_iwSFnReGsFP21
If I want to join the Price Discounts event, is the $50 event fee charged per item?
Seller_oj9zuUMgU5p3Q
Hi? can Big Spring Sale March 25 to 31, run if no price reference?
Seller_wqP3Q4FVPOt9c
Hi @News_Amazon,
Could you kindly provide the rules and policies for submitting Price Discounts for Prime Day 2025? Specifically, we’re looking for details on the minimum discount percentage or price required for participation. We were unable to find information on the limits or discount thresholds.
Thank you!
Seller_UFKgzauQlCIWH
Hi, I'm currently running a price discount for Big Spring Sale event. I want to add more products but I'm unable to add them under the existing event.
If I create a second price discount for Big Spring Sale event for the same account/brand, will I incur an additional event fee of $50?
Thanks in advance.
Seller_PAoEx1E88Lh6x
We set up both a Lightning Deal and a Big Spring Sale discount for the same product, but we didn’t realize that both discounts would start on the same day.
Could you please clarify what will happen in this case? Will both discounts stack, or will one override the other?
