Pricing status

You can view how your price compares to other prices on Amazon or outside of Amazon in the Pricing Status section of the Price + Shipping column on the Manage Inventory page. This column will compare your price to:

• Featured Offer, which is the offer at the top of a product detail page. Customers can 'buy now' or add it to their shopping carts. Sellers must meet performance-based requirements, including pricing competitively, to be eligible to compete for Featured Offer placement. For more information, visit How the Featured Offer works.
• Competitive price, which is the lowest price for the item from other major retailers outside Amazon. It does not include prices from other sellers in the Amazon store. To be considered competitively priced, your Price + Shipping must be less than or equal to the competitive price. For more information, visit Pricing Health.
• Lowest price, which is the current lowest price on Amazon for this product. Current lowest price is based on your Manage Inventory preferences page, which allows you to compare offers using the following variables: listing condition, fulfillment method, feedback rating, and handling time. For more information, visit Set your Manage Inventory page preferences.

For each of these prices, you will see a green check mark if your price is less than or equal to the respective price. If your price is higher than the respective price, you will see a red cross.