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This article applies to selling in: Brazil

Expiration dates on seller-fulfilled products

Before listing expiration-dated inventory, ensure that you adhere to the following policies and requirements. Failure to comply may result in removal of your listings or deactivation of your Amazon selling account.

Expiration-dated product definition

Amazon considers any product with a shelf life, or that loses effectiveness with time, to be subject to expiration, even if an expiration date is not indicated on the product packaging.

Products subject to expiration include, but are not limited to, the following:

  • Any product that has an expiration date printed on the product or its packaging
  • Consumable products such as potato chips, tea leaves, and nutritional supplements, for human or animal consumption
  • Topical products such as skin creams, soaps, shampoos, hair sprays, and cosmetics that are intended for human or animal use.
  • Cleaning products such as disinfectant wipes, cleaning sprays and solutions, and detergents
  • Products that include components that can expire, such as a coffee machine that is sold bundled with coffee

Shelf-life requirements for expiration-dated products

All expiration-dated products that are intended for application or consumption must be received by the buyer with sufficient time for use. For example, a bottle of supplements with 240 daily servings must be sold to the customer more than 240 days before expiration. This requirement extends to all individual products sold in bulk, or as part of a bundle. In addition, food and beverage products—as well as products that ship with food or beverages must be lot-controlled and received by the customer with sufficient time for use.

The following table lists products that Amazon considers subject to expiration, along with their respective shelf-life guidelines.

Note: This is not an exhaustive list and is intended as a guide only.
Product Shelf life
Chips and other snacks 90-180 days
Dried fruit 180-270 days
Baby formula 180-365 days
Cereal and granola bars 180-365 days
Pet food and treats 180-540 days
Beverages such as coffee, tea, soda, juice 270-540 days
Salad dressing and oils 270 days
Flour, spices, baking supplies 270-365 days
Peanut Butter, jams, and preserves 365 days
Pasta 365 days
Condiments including iodized table salt, and pepper 365-730 days
Candy 540 days
Canned food 540 days
Herbal or mineral supplements 730 days
Cleaning supplies 900-1825 days
Personal care and beauty products (shampoo, soaps, lotion, makeup, fragrances) 900-1825 days

Labeling expiration-dated products

  • All ingestible products (including animal products) must be clearly labeled with an expiration date. Some ingestible products require both an expiration date and a manufacturing date to be labeled. Lot numbers alone are insufficient.
  • All baby food and baby formula products must have a clearly labeled expiration date.
  • Any expiration date on the product must be clearly labeled as such. A best-before or use-by date is the equivalent of an expiration date.
  • All medical devices must have expiration dates. They must be clearly labeled using the DD-MM-YYYY format.
  • For products such food and beverages, acceptable date formats are:
    • Day_Month: applicable to products with shelf life of 3 months or less;
    • Day_Month_Year or Month_Year: applicable to products with shelf life higher than 3 months.

    *Important: all products with “Month_Year” expiration date format expire in the last day of the mentioned month. It can also be expressed by the combination of the expiration date and the following expressions:

  • consumir antes de...“
  • “válido até...”
  • "validade..."
  • “val:...”
  • "vence..."
  • "vencimento..."
  • “vto:...”
  • "venc:...."
  • "consumir preferencialmente antes de..."
  • “fim de (year)”: only applicable if product expires in December.
  • Exception applies to some frozen products that can be stored frozen or chilled, as expiration changes. In those cases, manufacturer informs the manufacturing date plus how many months it can be kept according to product conditions.
  • All case packs, multi-packs, and display boxes must have the expiration date on the box or bundle, as well as on each individual item inside the box or bundle.
    • It does not apply to individual items sold in packs if packing area does not allow this information (less than 10cm2).
  • Do not cover up the original expiration date or other information on the product packaging (such as ingredients, drug facts, net contents, allergy claim, nutritional facts or distributor information).

Prepping expiration-dated products

Expiration-dated products must be fully enclosed and sealed in packaging that is suitable for shipping. Expiration-dated products that require additional prep, such as poly-bagging or bubble wrap, must have labels with expiration dates applied to the outside of the product prep or packaging.

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