2020 Amazon referral fee changes (Brazil)

Understand upcoming fee changes and discounts.

Referral fee changes

Each year, we assess our referral fees to ensure they reflect changing industry dynamics and costs, as well as the feedback we receive from sellers like yourself. We invest in tools and programs to increase access to more customers, and to help you grow your business on Amazon. From March 2nd 2020, the referral fees to sell on Amazon.com.br will change for the following categories. The full list of changes is detailed below:

The following referral fees will be reduced:

• from 11% to 9% for Home Major Appliances and TV, Audio & Home Cinema
• from 15% to 11% for Home (including small appliances), Tools and Sports & Outdoors
• from 15% to 11% for Personal Care Appliances
• from 15% to 12% for Toys and Baby Products
• from 15% to 13% for Beauty
• from 15% to 14% for Health & Personal Care

The following referral fees will be increased:

• from 11% to 13% for Video Games, Electronic Base Devices, Camera and Office Products
• from 11% to 12% for Personal Computers

And:

• Furniture items with selling prices above R$200.00 will have a referral fee of 15% for the first R$200.00 and 10% for what exceeds this amount. Furniture items with selling prices below R$200.00 will continue with a referral fee of 15%.
• Electronic Accessories items with selling prices above R$100.00 will have a referral fee of 15% for the first R$100.00 and 10% for what exceeds this amount. Electronic Accessories items with selling prices below R$100.00 will have a new referral fee of 15%.