Promotions can help your products
stand out from the competition and stimulate sales. However, promotions are most
effective when your offer wins the Buy Box. Otherwise, the promotional messaging cannot
appear on the details page. For
more information about winning the Buy Box, see How the Buy Box
When to create a promotion
Consider creating a promotion when business is slow so that you can motivate both
existing and new customers to buy. You can also distinguish your offer from the
competition and encourage existing customers to try new products.
There are several options you can choose from when creating a promotion:
Buy one, get one free
Successful promotions motivate customers to buy your product. To run an effective
promotion, consider the following guidelines:
The customer must know about it. Consider running social media
campaigns to drive traffic to your promotion.
It is time-sensitive. Customers respond to limited time offers
when they face the possibility of missing the offer. Experiment with the duration,
depending on your product.
It offers sufficient value to influence the customer's choice.
Track current sales and gather feedback to really figure out what offers your
potential customers find more attractive. Then you’ll have some solid understanding
to be able to refine your promotions accordingly.
When considering running promotions for
your products, keep in mind that promotions cannot be offered as an incentive for
customer reviews, either explicitly or implicitly. Customer reviews for purchases made with
promotions might not necessarily get the “Amazon Verified Purchase” badge. You can
learn more about Amazon Verified Purchases
Promotions vs. sale price
Promotions and sale prices both increase sales. You can use each tool effectively,
depending on the situation. However, be careful with products that already have a
special price lower than your normal amount.
When to use a promotion
Use a promotion to address the following considerations:
Increase sales per customer: Set up your money-off
promotions with a tiered discount structure (where the more a customer buys, the
better the discount) to help you increase total sales per customer. When you
create your promotion, select Advanced Options, and then set up the tiers.
When to use a sale price
Use a sale price to address the following considerations:
Buy Box: The right sale price can help you win the Buy Box. Consider implementing a limited-time sale
price if you are competing against offers by other sellers.
redemption requirements: To apply a money-off discount to all of the
purchases without a claim code or without limited order price or quantity,
implement a limited-time sale price.
Points of Attention
Products that already have promotional prices lower than normal set on price
configuration, can have an additional discount by a promo code if they are not removed
from the list of products to which a promo code can be applied. You can manage and
restrict which selection is included in a promo code during its creation.
You can limit orders with the claim code by setting your inventory levels to the desired
amount for merchant fulfilled products or for FBA products. This way you ensure you only
have the desired amount of products in stock at our facilities.
Claim codes have no quantity limits. If the group claim code is posted on a social media
site your entire inventory could sell out in a short amount of time.
If you choose a Money Off promotion,
please note the following:
must be in the range of 1% to 99%.
Amount off (in
R$): A money-off discount equal to or greater than the price of the
promotion-eligible item will result in a purchase price of R$ 0,00 (before tax and
Amazon restricts the following categories from certain kinds of
Music, Video and DVD (BMVD) products are excluded from promotions.
Excluded from all promotions except Money Off promotions.