Sell on Amazon Sign in
This article applies to selling in: Brazil

Getting started with Fulfillment by Amazon (FBA)

Fulfillment by Amazon’s programs and services can help you grow your business and reach more customers. With FBA, you send your products to Amazon’s fulfillment centers, and we pick, pack, ship, and provide customer service for those products.

Why should you use Fulfillment by Amazon?

The benefits of using FBA include:

  • Amazon Prime: With FBA your products are eligible for Amazon Prime. Amazon Prime is a membership program that offers benefits such as: free expedited delivery, special offers, Prime Music, Prime Video, Prime Reading and Twitch.
  • Free shipping: Your FBA listings are eligible for free deliveries on orders over R$ 99 for books, R$ 149 for other products or Prime. The free shipping thresholds consider not only the products sold by you, but also the other products Fulfilled by Amazon that is the same order.
  • Trusted customer service and returns: FBA listings are displayed with the Fulfilment by Amazon logo, so customers know that packing, delivery, customer service, and returns are all handled by Amazon.
  • And more: Your customers also benefit from a growing assortment of other benefits, such as gift wrapping, gift message and an up-to-the-minute countdown for Expedited Delivery.

How to use FBA

You can start using FBA by following these steps.

Step 1: Eligibility criteria:

If you meet the FBA eligibility criteria then FBA will be automatically enabled for your account. If you do not have an existing account then you need to set up your Amazon selling account first. We will automatically validate your details to check if you meet the FBA eligibility criteria and enable FBA after your Amazon selling account registration is completed. FBA will not be available to you if you don’t meet the FBA eligibility criteria.

Step 2: Create your product listings:

Add your products to the Amazon catalog one at a time, in bulk, or by integrating your inventory management software with Amazon's API. To learn more, visit Product detail pages and offers and List products for Fulfillment by Amazon.

Step 3: Complete Invoicer setup:

For FBA Amazon offers you with an in-house Invoice generation service. Provide all the details in the Invoicer and complete the Setup.

Step 4: Prepare your products:

Proper preparation, packaging, labeling and Remittance Invoice generation can help ensure your products get transported safely and securely to the fulfillment center and made available quickly to customers. For more information, see Packaging and prep requirements and Shipping and routing requirements.

Step 5: Ship your products to Amazon:

Create your shipping plan, print Amazon shipment ID labels and Remittance Invoice, and send your shipments to Amazon fulfillment centers. To learn more, visit Send FBA inventory to Amazon.

Once your products are received at the fulfillment center, they are available for customers to buy. For more information, see How Amazon receives and stores your inventory and Manage FBA orders.

Why use FBA?

You sell it, we ship it. Amazon has created one of the most advanced fulfillment networks in the world, and your business can benefit from our expertise. With Fulfillment by Amazon (FBA) you store your products in Amazon's fulfillment centers, and we pick, pack, deliver, support customer service and returns for these products. Best of all, FBA can help you scale your business and reach more customers.

  • Increase your sales: When you join FBA, your offers become more visible and more competitive. Many of your products will be eligible for benefits which help drive your sales and make you more competitive.
  • Focus on your core business: We store your inventory and take care of shipping to your customers saving you time so that you can focus on your business.
  • Benefit from Amazon's 24/7 customer service: With FBA, Amazon's acclaimed 24/7 customer is available for FBA orders.
  • Keep selling even when you take a break: Thanks to the FBA vacation settings, you can carry on selling even you are on holiday!
  • And more: Your customers will also benefit from an array of extra benefits, including gift wrapping, gift message and expedited Deliveries.

Convert existing inventory to FBA

If you’re already an Amazon seller and FBA is already enabled for your account, you can convert your existing inventory to FBA. Here’s how:


  1. On the Manage Inventory page, select the products you want to sell through FBA.
    Note: All products you wish to send to Fulfilment center must have the Tax attributes updated.
  2. Select Change to Fulfilled by Amazon from the Actions pull-down menu.
  3. If you want to continue creating your shipment, click Convert & Send Inventory. If you want to keep adding inventory before creating your shipment, click Convert only.

More resources

  • For a quick introduction to the shipment creation process, watch the Seller University video series beginning with How FBA works.
  • Download Getting started with Fulfillment by Amazon in the BR marketplace (.pdf)

Sign in to use the tool and get personalized help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates