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This article applies to selling in: Brazil

Sales success using business reports

The Sales and Traffic Time reports in Business Reports contain important types of information that can help you increase your sales on Amazon: traffic, Featured Offer percentage, and conversion.


Traffic measures which products customers are discovering most frequently. Products with higher session and page view numbers are being found most frequently.


Conversion measures how effective you are at convincing a customer to add your product to their shopping cart. To increase conversion, you need to think like a customer. Provide all the information they need to make a purchase decision:

  • Provide complete product content: Thorough and descriptive product content gives customers enough information to make a decision. For more information, go to Improve product details.
  • Provide high quality images: Pictures sell products. Provide an image for every product. For more information, go to Prepare Product Images.
  • Encourage product reviews: Customer product reviews can drive conversion because customers value the opinion of other customers. When you request customer feedback, you can include a request for product reviews.
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