The Sales and Traffic Time reports in
contain important types of information that can
help you increase your sales on Amazon: traffic, Featured Offer percentage, and
Traffic measures which products customers are discovering most frequently. Products with higher session and page view numbers are being found most frequently.
Conversion measures how effective you are at convincing a customer to add your product
to their shopping cart. To increase conversion, you need to think like a customer.
Provide all the information they need to make a purchase decision:
Provide complete product
content: Thorough and descriptive product content gives customers enough
information to make a decision. For more information, go to Improve product details.
Provide high quality images:
Pictures sell products. Provide an image for every product. For more information, go
to Prepare Product Images.
Encourage product reviews:
Customer product reviews can drive conversion because customers value the opinion of
other customers. When you request customer feedback, you can include a request for