What is the Buy Box?
The Buy Box is the display on a
product detail page with the Add to
Cart button that customers can use to add items to their shopping
When one of your listed items appears as the default on the product
page, you “win” the Buy Box, increasing your chances of selling that item.
Becoming eligible to win the
Buy Box doesn't guarantee that you will win it; that said, there are a few things
you can do to increase your chances. The "Buy Used Box" is not available in many
categories, and availability is subject to change at the category's discretion. To
learn more, see Winning the Buy Box.
How can I become eligible?
If you are a
Fulfillment by Amazon (FBA) seller, your FBA new offers are automatically eligible to
win the Buy Box. Otherwise, you must meet all of the conditions listed below. Amazon does not guarantee placement in
the Buy Box.
Type of selling account: You must have a professional selling account. Here's how
you can check your current account type and upgrade, if
Defect Rate, Cancellation Rate, and Late Shipment Rate are metrics that determine
eligibility - the better you perform, the higher your chances are of becoming Buy
Box eligible.You can see how you're doing on the Account Health page.
Order volume: So that Amazon
can accurately assess your performance, we require that you have sufficient order
volume (which varies among categories).
How do I check if my items are
You can find out if any of your items are eligible for the Buy Box:
First, ensure seller eligibility (see
In Seller Central, go to your Manage Inventory page and then click Preferences.
Select Buy Box Eligible,
and at the bottom of the page, click Save Changes.
The Buy Box
Eligible column will display the status for each of your ASINs.