Product selection and buyer satisfaction are instrumental to Amazon's success. By providing industry-standard product identifiers for their listings, sellers improve the quality of the Amazon catalog as a whole. Promoting confidence in the range of products depicted in the Amazon catalog helps to ensure a high-quality experience for customers.
Understanding Product IDs
Most categories require sellers to use a product identifier to create new product pages and listings. The specific GTIN (Global Trade Item Number) required for product page creation and matching varies by category, although UPCs are most commonly used.
When sellers provide product data to Amazon, we search for matches to existing information. If we find a match, we will merge the product data into a single detail page with multiple seller offers. Reducing the number of product detail pages improves the quality of search results and makes it easier for buyers to find the products they want.
Categories require sellers to use a Global Trade Identification Number (GTIN), such as an EAN