This article applies to selling in: Brazil
Overview of category UPC requirements
The following table provides an overview of standard product ID (UPC, ISBN, EAN, JAN, and other GTIN) requirements for each product category on Amazon. Amazon requires the manufacturer's standard product ID to list items in most categories. Exceptions or exemptions are noted in the table.
| Product Category | Product ID Required | Exceptions and Exemptions | Action |
|---|---|---|---|
| Books | Yes | An ISBN, EAN, or JAN is required for all books. Sellers, who want to list books that do not have an ISBN, EAN, or JAN, may request an exemption. | Learn more |
| Cell Phones & Accessories (Wireless) | Yes | Sellers must create separate pages with unique UPCs for products in bulk or generic/carrier packaging. | Learn more |
| Clothing & Accessories* | Yes | Major brands require a UPC, but exemptions may be requested for private label brands. | Learn more |
| Consumer Electronics | Yes | Product bundles require unique UPCs. | Learn more |
| Home | Yes | Major brands require a UPC but exemptions may be requested only for products that are private label, handcrafted, or both. | Learn more |
| Home Improvement | Yes | Major brands require a UPC, but exemptions may be requested for private label brands. | Learn more |
| Multi-packs require item package quantity. | Learn more | ||
| Jewelry* | Yes | Major brands require a UPC. | Learn more |
| Luggage & Travel Accessories* | Yes | Major brands require a UPC, but exemptions may be requested for private label brands. | Learn more |
| Office Products | Yes | Product bundles require unique UPCs. | Learn more |
| Personal Computers | Yes | Product bundles require unique UPCs. | Learn more |
| Shoes, Handbags & Sunglasses* | Yes | None | Learn more |
| Sports & Outdoors | Yes | Major brands require a UPC, but exemptions may be requested for private label and specialized products. | Learn more |
| Video Games* | Yes | Product bundles require unique UPCs. | Learn more |
| Watches* | Yes | Major brands require a UPC, but exemptions may be requested for private label, boutique or specialized products. | Learn more |
* Category requires approval before you can list and sell your products. For more information, see Category Approval Process.
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