Winning the Buy Box

To win the Buy Box, first make sure that both you and your listed items are eligible.

Becoming eligible to win the Buy Box doesn't guarantee that you will win it; that said, there are a few things you can do to increase your chances.

Sellers who offer faster shipping options are more likely to win the Buy Box. You can look up your available options in Shipping Settings.

We measure customer service in several different ways, and you can check your Account Health to see how you're doing.

You can't win the Buy Box if you're out of stock. Keep your inventory updated and plan accordingly for things that sell quickly.