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This article applies to selling in: Brazil

Prohibited seller activities and actions

These Prohibited Seller Activities and Actions are established to maintain a selling service that is safe for buyers and fair for sellers of both products and services. Failure to comply with the terms of this policy can result in cancellation of listings, suspension from use of Amazon tools and reports, and/or the removal of selling privileges.

Note: This policy is in addition to, and in no way limits, your other obligations pursuant to your seller agreement or otherwise.

The following guidelines apply to sellers of both products and services. For guidelines specific to products, see the information following this section. For guidelines specific to services, see Selling Services on Amazon policies.

Attempts to divert transactions or buyers:

Any attempt to circumvent the established Amazon sales process or to divert Amazon users to another website or sales process is prohibited. Specifically, any advertisements, marketing messages (special offers) or "calls to action" that lead, prompt, or encourage Amazon users to leave the Amazon website are prohibited. This might include the use of emails, hyperlinks, URLs, or web addresses within any seller-generated confirmation email messages or any product/listing description fields.

Unauthorized and improper business names:

Your business name (identifying your business entity on Amazon) must be a name that: accurately identifies you; is not misleading; and that you have the right to use (that is, the name cannot include the trademark of, or otherwise infringe on, any trademark or other intellectual property right of any person). Furthermore, you can't use a business name that contains an email suffix such as .com, .net, .biz, and so on.

Unsolicited email and phone communications with Amazon users, email and phone communications other than as necessary for order fulfillment and related customer service, and emails and phone calls related to marketing communications of any kind are prohibited.

Direct email addresses:

Buyers and sellers might communicate with one another via the Buyer-Seller Messaging Service.

Filing Infringement Notices as an Agent or Brand Protection Agency

Amazon understands that many brands may choose to have brand protection agencies or agents report intellectual property infringement on their behalf, and accepts submissions from authorized agents. However, Amazon does not permit individuals with active selling accounts to file infringement notices as an agent of a brand when the filing of those notices could benefit their own selling account (through removing competing listings, for example). Any person filing notices as an agent that benefit their own status as a seller may have their selling account terminated.

Misuse of the Amazon selling service:

If you upload excessive amounts of data repeatedly, or use the service in an excessive or unreasonable way, Amazon might in its sole discretion restrict or block your access to product feeds or any other function that is being misused until you stop its misuse.

Misuse of ratings, feedback, or reviews:

Any attempt to manipulate ratings, feedback, or reviews is prohibited.

  • Ratings and feedback: The ratings and feedback features allow buyers to evaluate the overall performance of a seller, which develops their reputation within the Amazon Marketplace. You cannot post abusive or inappropriate feedback, or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You can request feedback from a buyer, however, you cannot pay or offer any incentive to a buyer for either providing or removing feedback.
  • Reviews: Reviews are important to the Amazon Marketplace, providing a forum for positive or negative feedback about product and service details and reviewer's experiences. You cannot write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you cannot provide compensation (including free or discounted products) for a review. Review solicitations that ask for only positive reviews or that offer compensation are prohibited. You cannot ask buyers to modify or remove reviews.

Misuse of sales rank:

The best seller rank feature allows buyers to evaluate the popularity of a product. Any attempt to manipulate sales rank is prohibited. You cannot solicit or knowingly accept fake or fraudulent orders, including placing orders for your own products. You cannot provide compensation to buyers for purchasing your products or provide claim codes to buyers for the purpose of inflating sales rank. In addition, you cannot make claims regarding a product's best seller rank in the product detail page information, including the title and description.

Misuse of the Amazon A-to-z Guarantee:

Any misuse of the Amazon A-to-z Guarantee claims process is prohibited. Sellers who have an excessive number or monetary amount of A-to-z Guarantee claims are subject to termination. In cases where a buyer is dissatisfied with a product or service, they can contact you to make arrangements for a refund, return, or exchange, as appropriate. Amazon reserves the right to seek reimbursement from you if we reimburse a buyer under the terms of the Amazon A-to-z Guarantee.

Misuse of Search and Browse:

When customers use Amazon's search engine and browse structure, they expect to see relevant and accurate results. Any attempt to manipulate the Search and Browse experience is therefore prohibited. Prohibited behaviors include, but are not limited to:

  • Artificially simulating customer traffic (through Internet bots, paying for clicks on organic search results, etc.).
  • Providing misleading or irrelevant catalog information (title, bullet points, description, variations, keywords, etc.).
  • Adding product identifiers (brand names, product names, ASINs, and so on), even if they are your own, to hidden keyword attributes.

For more context and guidelines, see Optimize listings for search.

Additional guidelines for sellers

The following guidelines apply to sellers of products:

Shipment of Books:

Books offered through Amazon must be shipped within two business days from the date the order confirmation is made available to you.

Post-transaction price manipulation and excessive shipping fees:

Any attempt to increase the sale price of an item after a transaction has been completed is prohibited. Additionally, you cannot set excessive order fulfillment and shipping costs. We monitor seller shipping prices and suspend the ship options with excessive shipping fees that violates our fair pricing policy.

Amazon takes into account current public carrier rates and reasonable handling charges, we well as buyer perception, when determining whether a shipping price violates our fair pricing policy.

Matching product offerings inaccurately:

When listing items for sale using an existing product detail page, the product being offered must be listed on a product detail page that accurately describes the product in all respects, including (but not limited to) the following attributes: manufacturer, edition, binding, version, format, or player compatibility. You cannot match your item to a detail page with a different ISBN, UPC, EAN, or other external identifier.

Creating duplicate product detail pages:

Creating a product detail page for a product already in the Amazon catalog is prohibited.

Creating separate listings:

You cannot create separate listings for identical copies of the same item. Individually listing the same item several times is confusing for buyers and frustrating for other sellers. you must use the quantity field to offer multiple copies of the same item, and only list separately if offering the same item in different conditions.

Pre-sells of Video Game Products and BMVD (Books, Music, Video, DVD):

Sellers should not list or match against Books, Music, Video, DVD or Video Game products that Amazon designates as pre-orderable. It is important to maintain accurate inventory records, as instances of "stock-outs" could be reflected in your seller feedback rating. Amazon will immediately cancel any seller listing for Books, Music, Video, DVD or Video Game items that Amazon designates as pre-orderable.

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