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This article applies to selling in: Brazil

Overview of category UPC requirements

The following table provides an overview of standard product ID (UPC, ISBN, EAN, JAN, and other GTIN) requirements for each product category on Amazon. Amazon requires the manufacturer's standard product ID to list items in most categories. Exceptions or exemptions are noted in the table.

Product Category Product ID Required Exceptions and Exemptions Action
Books Yes An ISBN, EAN, or JAN is required for all books. Sellers, who want to list books that do not have an ISBN, EAN, or JAN, may request an exemption. Learn more
Cell Phones & Accessories (Wireless) Yes Sellers must create separate pages with unique UPCs for products in bulk or generic/carrier packaging. Learn more
Clothing & Accessories* Yes Major brands require a UPC, but exemptions may be requested for private label brands. Learn more
Consumer Electronics Yes Product bundles require unique UPCs. Learn more
Home Yes Major brands require a UPC but exemptions may be requested only for products that are private label, handcrafted, or both. Learn more
Home Improvement Yes Major brands require a UPC, but exemptions may be requested for private label brands. Learn more
Multi-packs require item package quantity. Learn more
Jewelry* Yes Major brands require a UPC. Learn more
Luggage & Travel Accessories* Yes Major brands require a UPC, but exemptions may be requested for private label brands. Learn more
Office Products Yes Product bundles require unique UPCs. Learn more
Personal Computers Yes Product bundles require unique UPCs. Learn more
Shoes, Handbags & Sunglasses* Yes None Learn more
Sports & Outdoors Yes Major brands require a UPC, but exemptions may be requested for private label and specialized products. Learn more
Video Games* Yes Product bundles require unique UPCs. Learn more
Watches* Yes Major brands require a UPC, but exemptions may be requested for private label, boutique or specialized products. Learn more

* Category requires approval before you can list and sell your products. For more information, see Category Approval Process.

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